The growth platform for B2B technology CEOs
LAUNCHING AUTUMN 2026
INTRODUCING ASCENT
Benchmark insights, proven growth expertise, one to one coaching, valuable events and a trusted peer community for exceptional CEOs
Insights
Performance benchmarks showing where you stand vs peers
Expertise
Proprietary playbooks, frameworks and experts to help act on the insights
Coaching
One to one support for the CEO, not just the business
Events
Member gatherings which educate, inspire and connect
Community
Access to peer network
Ascent is a members only growth platform for B2B technology companies.
THE REASON
Improving visibility to drive growth
CEOs of successful technology businesses make high-impact decisions every day, but most are missing one critical input – a clear, objective view of how their business performs against comparable companies.
Boards see one business in detail. Advisors bring their opinions with agendas. Peers bring generalised perspectives. None provide unbiased comparisons grounded in comparable data.
Ascent gives its members that clarity. Members confidentially share a defined set of performance metrics each quarter. That data is anonymised and benchmarked to show how each business performs against peers, averages, and best in class operators.
The result
Knowing what is working, what is not, and where attention will have the greatest impact.
Access to private equity level business intelligence
Ascent is powered by Tenzing - a leading European private equity firm with a decade of focus on high growth B2B technology companies.
80+ investments have allowed Tenzing to develop exceptional tools to identify consistent pattern recognition across revenue growth, sales efficiency, customer characteristics, positioning, pricing, and operations.
These insights and expertise are being made available to every member of the Ascent platform without the need to give up any equity or control.
80+
Portfolio Investments
£900M
Fund Ill committed capital
10+ years
of B2B technology focus
WHO'S BEHIND ASCENT
The Ascent platform brings together two highly credible partners to deliver value to its members
A combination of institutional Private Equity capability and authentic entrepreneurial experience forms the foundation of the Ascent platform.
Tenzing
Tenzing brings the skills, discipline, and capability expected of a leading European investment firm. This includes deep experience in benchmarking performance, identifying value creation levers, applying operational rigor, driving sustained growth and maximising the outcome of any value event. ‘Ascent leverages all of these capabilities to deliver as much value as possible to each of its members in their pursuit of growth.
Riordan Maynard
Riordan Maynard built a global B2B technology business from minimal capital to approximately $200m enterprise value. He also spent nearly six years in an American prison for tax offences—an experience that profoundly shaped his understanding of resilience, accountability, and leadership under pressure. Together, these give him a distinctive perspective on both business growth and the personal challenges faced by CEOs.
EXCLUSIVELY FOR TECHNOLOGY CEOs
Built exclusively for the person at the top
Ascent is not a general business community. It is designed solely for CEOs with the goal of empowering them with what they need to make decisions and drive growth across their organisation.
Analytics
Insights, benchmarks, and data research access. Know where you stand.
Authority
Expert guides with proven skills. One to one coaching. Filtered, relevant, actionable.
Association
Peer community, anonymised shared data, curated events. Access to people with the same challenges.
Designed for CEOs or Founders of mid-sized B2B technology companies headquartered in the UK or Europe with full board level responsibility for performance and outcomes.
WHAT THE MEMBER GETS
Everything you need to grow with confidence
Insights
Quarterly benchmark reports showing your performance across a set of valuable metrics. Anonymised, objective, comparative.
Expertise
Proven frameworks, playbooks, tools, and best in class experts to transform performance.
Coaching
One to one coaching around leadership, culture building, decision making, mental resilience, and personal growth.
Events
Curated in person and virtual events. Educational, inspiring, enjoyable. High quality and worthy of the members time.
Community
Informal interaction between members to provide ideas and support from true peers
Access to the Ascent Platform comes from the payment of a monthly fee and agreement to provide a simple set of performance metrics each quarter from which the benchmarking reports for all members are prepared and distributed. Membership is strictly limited to CEO's or Founders of medium sized technology organisations based in the UK and Europe.
SECURITY & CONFIDENTIALITY
Your data stays yours
Member submitted performance data is kept confidential, encrypted, and never shared in identifiable form. Benchmarks are anonymised and aggregated. No individual company data is ever disclosed.
Encrypted
All client financial data and revenue figures are encrypted at rest and in transit using AES-256 enterprise-grade protocols.
Confidential
All commercial data including revenue, margin and sector performance remains subject to strict NDA terms and controlled distribution.
Anonymised
Client identities, divisional structures and revenue breakdowns are anonymised before use in any external-facing materials or demonstrations.
FOUNDER MEMBERSHIP
Help shape Ascent from day one
Founding Membership is limited to a small number of CEOs.
We are opening a limited number of Founding Memberships for CEOs who want to help define how the club works and what it becomes.
Direct influence over benchmarking metrics
Permanent recognition as a Founding Member
Membership in the highest trust peer group
The first confidential benchmark reports
Priority access to expertise and coaching
Exclusive Founding Member Events
1.
Apply
Submit a short application outlining your role and business
2.
Meet
Meet Ascent founder to confirm interest
3.
Join
Receive invitation to join the Founding Member group
APPLY
Request an invitation to join
